Analyzing children's consumption behavior :
ethics, methodologies, and future considerations /
Jony Haryanto and Luiz Moutinho.
| Main Creator: | |
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| Contributors: | |
| Summary: | "This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized, highlighting both the advantages and challenges of targeting young consumers"-- |
| Format: | Book |
| Language: | English |
| Published / Created: |
Hershey :
Business Science Reference,
2017
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Notes: | Includes bibliographical references (pages 251-275) and index. Physical description: xii, 277 pages ; 27 cm. more |
| ISBN: | 9781522509936 1522509933 |
Table of Contents:
Preface
Marketing to children and ethical research
What if the future never comes?
Does the future really matter?
Is brand loyalty present in children's market?
A better understanding of children's market : fuzzy logic and living brand
Neural network approach to understanding the children's market
Product longevity
Product characteristics for children
Marketing information process for children
Case studies
Conclusion.
Preface
Marketing to children and ethical research
What if the future never comes?
Does the future really matter?
Is brand loyalty present in children's market?
A better understanding of children's market : fuzzy logic and living brand
Neural network approach to understanding the children's market
Product longevity
Product characteristics for children
Marketing information process for children
Case studies
Conclusion.