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Analyzing children's consumption behavior :

ethics, methodologies, and future considerations /
Jony Haryanto and Luiz Moutinho.
Main Creator: Haryanto, Jony, 1978- author.
Contributors: Moutinho, Luiz, author.
Summary:"This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized, highlighting both the advantages and challenges of targeting young consumers"--
Format: BOOK
Language:English
Published / Created: Hershey : Business Science Reference, 2017
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Notes:Includes bibliographical references (pages 251-275) and index.

Physical description: xii, 277 pages ; 27 cm.

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ISBN:9781522509936
1522509933
Call Number View In Collection
Z903
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