Analyzing children's consumption behavior :
ethics, methodologies, and future considerations /
Jony Haryanto and Luiz Moutinho.
|Summary:||"This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized, highlighting both the advantages and challenges of targeting young consumers"-- |
|Published / Created:||
Business Science Reference,
|Series:||Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|Notes:||Includes bibliographical references (pages 251-275) and index. |
Physical description: xii, 277 pages ; 27 cm.