Bickers, G. M. L. (1992). The service marketing challenge: Avoiding futility, fallacy and folly in banking. Lafferty publications.
MLA CitationBickers, Geoffrey M. L. The Service Marketing Challenge: Avoiding Futility, Fallacy and Folly in Banking. Lafferty publications, 1992.
Warning: These citations have been automatically generated and may not always be 100% accurate..