National Savings Movement
The
National Savings Movement was a British mass
savings movement that operated between 1916 and 1978 and was used to finance the
deficit of
government spending over
tax revenues. The movement was instrumental during
World War II in raising funds to support the
war effort. In peacetime the movement provided an easy and safe way for ordinary people to save small sums of money. The movement grew to around 7 million members before ceasing during the 1970s as more modern methods of saving took over. Savings products promoted by the movement typically offered a low level of return but the safety of a government guarantee.
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