Appeal to women
make every penny do the work of two : put your savings in the war loan.
[graphic] :
| Summary: | Printed by David Allen & Sons, Harrow and Middlesex. During World War I, the British government relied heavily on loans to finance the cost of the war. The Treasury issued its first war loan in November 1914 at an interest rate of 3.5 percent, followed by a second loan in June 1915 at 4.5 percent. Citizens were exhorted to forgo consumption and put their savings into the loans. This 1915 poster, showing ribbons linking Wedgewood-style plaques that depict soldiers and military scenes, appears aimed at affluent women with savings to spare. First image - Soldiers manning an artillery piece mounted on a caisson; Second image - Soldier, with a rifle, standing at attention [or at ease?]; Third image - Soldier testing his arm on the tip of a rifle; Fourth image - Soldiers, in a relaxed formation, walking with weapons every which way. This poster was issued by the Parliamentary War Savings Committee, a cross-party organisation set up in July 1915 as an outgrowth of the Parliamentary Recruiting Committee. Through appeals such as this and by offering relatively high interest rates - 5 percent by 1917 - Britain was able to finance much of its war effort. These loans proved to be a heavy burden on the postwar economy, however, and contributed to the difficult economic conditions in the 1920's and 1930's. |
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| Format: | Book |
| Language: | English |
| Published / Created: |
London :
Published by the Parliamentary War Savings Committee,
[1915].
|
| Series: | Poster (Great Britain. Parliamentary War Savings Committee) ;
no. 5. |
| Subjects: | |
| Notes: | "W 6398 20M-7/15." This item is held in the Department of Ephemera; formerly held at NLI call number WAR/1914-18/38. Physical description: 1 poster : col. ill., 77 x 51 cm.. more |
