Marketing in the digital age /
John O'Connor, Eamonn Galvin.
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| Format: | Book |
| Language: | English |
| Published / Created: |
Harlow :
Financial Times Prentice Hall,
2000.
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| Edition: | 2nd ed. |
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| Notes: | Rev. ed. of: Marketing and information technology : the strategy, application and implementation of IT in marketing /John O'Connor, Eamonn Galvin. 1997. Includes bibliographical references and index. Physical description: xiv, 216 p. ; 25 cm. more |
| ISBN: | 0273641956 |
| Call Number | View In | Collection |
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5A 2309 |
Main Reading Room |
Books |