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Marketing communications :
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Marketing communications :
an Irish perspective /
Patricia Medcalf.
Bibliographic Details
Main Creator:
Medcalf, Patricia.
Format:
Book
Language:
English
Published / Created:
Dublin :
Gill & Macmillan,
2004.
Subjects:
Marketing
>
Handbooks, manuals, etc
Communication in marketing
Marketing
>
Ireland
Notes:
Includes index.
Physical description: viii, 398 p. : ill. ; 25 cm.
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