Media planning

[by] James R. Adams.
Bibliographic Details
Main Creator: Adams, James R.
Contributors: Institute of Practitioners in Advertising.
Format: Book
Language:English
Published / Created: London, Business Books [for] the Institute of Practitioners in Advertising, 1971.
Subjects:
Notes:Bibliography: p. 201-203.

Physical description: xiii, 210 p., 4 plates. illus., facsims., map. 25 cm.

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ISBN:0220668051