Managing marketing :
concepts and Irish cases /
John A. Murray and Aidan O'Driscoll.
| Main Creator: | |
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| Contributors: | |
| Format: | Book |
| Language: | English |
| Published / Created: |
Dublin :
Gill & Macmillan,
1999.
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| Edition: | 2nd ed. |
| Subjects: | |
| Notes: | Previous ed.: 1993. Includes index. Physical description: xviii, 581 p. : ill. ; 25 cm. more |
| ISBN: | 0717126722 |