Marketing research in Ireland :

theory and practice /
Christine Domegan and Declan Fleming.
Bibliographic Details
Main Creator: Domegan, Christine
Contributors: Fleming, Declan
Format: Book
Language:English
Published / Created: Dublin : Gill & Macmillan, 1999.
Subjects:
Notes:Includes bibliographical references (p. [449]-462) and index.

Physical description: vii, 471 p. : ill. ; 25 cm.

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ISBN:0717126676 (pbk.)