Marketing messages :
an intoduction to the study of communications in marketing /
L.R. Gofton.
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| Format: | Book |
| Language: | English |
| Published / Created: |
Dublin :
Blackhall Publishing,
1999.
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| Subjects: | |
| Notes: | Cover subtitle: a complete guide to integrated marketing communications. Bibliography: p. 149-150 - Includes index. Physical description: xii, [155] p. : ill. ; 23 cm. more |
| ISBN: | 1901657264 (pbk.) |