Perspectives on marketing management in Ireland /
edited by Mary Lambkin and Tony Meenaghan.
| Contributors: | |
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| Format: | Book |
| Language: | English |
| Published / Created: |
Dublin :
Oak Tree Press in association with Graduate School of Business, University College Dublin,
1994.
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| Series: | Irish studies in management
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| Subjects: | |
| Notes: | With bibliographic references and an index Physical description: xvii, 476 p. ; 24 cm. more |
| ISBN: | 1872853668 1872853587(pbk) |