Behavioural science for marketing and business students /

Behavioural science for marketing and business students /

Joseph MacDonagh and Rebecca Weldridge.
Bibliographic Details
Main Creator: MacDonagh, Joseph
Contributors: Weldridge, Rebecca
Format: Book
Language:English
Published / Created: Dublin : Gill & Macmillan, 1994.
Subjects:
Social sciences and management
Psychology, Applied
Marketing > Psychological aspects
Marketing > Sociological aspects
Business > Psychological aspects
Business > Sociological aspects
Notes:Bibliography. - Index.

Physical description: 199 p. ; 24 cm.

more
ISBN:071712164x

Similar Items