The service marketing challenge
avoiding futility, fallacy and folly in banking
Geoffrey M.L. Bickers
| Main Creator: | |
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| Format: | Book |
| Language: | English |
| Published / Created: |
Dublin
Lafferty publications
1992
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| Subjects: | |
| Notes: | Bibliography. - Index Physical description: xix, 162 p. tables 30 cm. more |
| ISBN: | 0948394587 |