Eircell

Eircell was an Irish mobile cellular network provider which was established in 1984, with operations commencing in 1986. Its access code was 088 for the original analogue TACS system and 087 for the later GSM system. Following the abolition of the Department of Posts and Telegraphs, Eircell fell under the remit of Telecom Éireann (Later Eircom), which today is known as Eir. The Eircell brand became defunct in 2002 following its acquisition by Vodafone. From 2001, Eircell underwent a major branding exercise after its acquisition by the Vodafone group in December 2000. The main branding was to associate a shade of deep purple with the company. When Vodafone rebranded with its trademark shade of red, the company commented that "red is the new purple". The company was known as Eircell-Vodafone for some time as the process took nine months in total. Provided by Wikipedia