Jovan Cvijić
![Photograph by [[Milan Jovanović (photographer)|Milan Jovanović]] (1911)](https://upload.wikimedia.org/wikipedia/commons/4/48/%D0%88%D0%BE%D0%B2%D0%B0%D0%BD_%D0%A6%D0%B2%D0%B8%D1%98%D0%B8%D1%9B%2C_%D0%B3%D0%B5%D0%BE%D0%B3%D1%80%D0%B0%D1%84_%281865-1927%29.jpg)
Jovan Cvijić (, ; 1865 – 16 January 1927) was a Serbian geographer and ethnologist, president of the Serbian Royal Academy of Sciences and rector of the University of Belgrade. Cvijić is considered the founder of geography in Serbia. He began his scientific career as a geographer and geologist, and continued his activity as a human geographer and sociologist.
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